By Wishtrend

By Wishtrend – A Community-Inspired Brand for Targeted Skincare

By Wishtrend is a South Korean dermocosmetic brand created in response to the needs of the global Wishtrend community. Its slogan, “You are the standard,” highlights its dedication to individuality, transparency, and accessible, effective skincare.

Brand Philosophy

By Wishtrend follows a “functional skincare” approach: simple, effective formulas without unnecessary ingredients. Each product is clearly labeled with no added fragrances or complex blends. Skincare should be a pleasure, not a chore.

Best-Selling Products

Vitamin A‑mazing Bakuchiol Night Cream – A night cream with 0.03% retinal and 1% bakuchiol, enriched with collagen, hyaluronic acid, centella asiatica, beta-glucan, and niacinamide. It calms the skin, strengthens the barrier, and brightens – suitable even for sensitive skin.

Pure Vitamin C 21.5% Advanced Serum – A stable vitamin C serum with a watery texture that brightens, evens skin tone, and offers antioxidant protection with minimal irritation.

Pro‑Biome Balance Cream – A hydrating cream with probiotic complex, propolis, and ceramides. It soothes, regenerates, and reinforces the skin barrier – ideal for combination or dehydrated skin.

Green Tea & Enzyme Milky Foaming Wash – A gentle cleanser with 52% green tea that purifies without drying, making it suitable even for dry or sensitive skin.

Why Choose By Wishtrend?

• No unnecessary ingredients – fragrance- and alcohol-free (in sensitive skin lines), stable packaging (like airless pumps)

• Effective actives – bakuchiol, retinal, vitamin C, ceramides, probiotics

• Formulas developed with input from the Wishtrend community

• Often vegan, hypoallergenic, and suitable for sensitive or acne-prone skin

Who Is It For?

• New to retinoids? Try the Bakuchiol Night Cream

• Dull or uneven skin tone? The vitamin C serum will help

• Sensitive, reactive, or troubled skin? Pro‑Biome Cream and the cleanser offer relief

• For those who value minimalist, transparent skincare

By Wishtrend brings together research, community insight, and honest formulations – for effective, uncomplicated skincare.